Through an easy-to-use application, it is expected to offer the users the possibility of making decisions in order to increase their sales where a geographic variable plays an important role.

The user can obtain identification of points or weak areas not only of their property but also of the competition for sales network assisted by GI, identify regions of sales decay and be able to intersect them with the distribution system.

Where are your most loyal clients located?

If it is possible to detect clients’ buying patterns, it should be easier to predict a future buying behavior.

By the use of geographic databases, it will be possible to discover regular clients and their location associated to an area in regards to socio-economic status. This shall allow the development of specific products types by means of campaigns better targeted and tailored to our most loyal clients.

Where are potential clients located?

Potential clients can be identified for a specific product, e.g. a candy manufacturer wants to sell a new product in areas with great children population, but areas where money is sufficient as to spend $xx in a candy bar. Geographic Information (GI) intersected to socio-economic information can show an area nearby a variety of schools and in this way it can augment sales success and reduce distribution costs.

Utilizing a geographic database, the user can discover the following:

• Where the competition can be found and where it cannot.
• How strong the competition is.
• How the “market share” is divided in each region.
• The way sales forces are placed.